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I Want You Back: The Key to Creating a Returnable Format

Craft Returnable formats are a golden unicorn, but can you plan for repeatability? The ABC leads this session on how to ensure long term viability in series.

In a fractured media landscape, returnable formats are the golden unicorn – promising eyeballs for broadcasters and security for production companies. But can you plan for repeatability when developing a series? And if you have a breakout success how do you evolve the format and ensure its viability long term?

This session will take producers behind the curtain of some of the ABC’s most successful returnable shows including Muster Dogs, Better Date Than Never, Old People’s Home and You Can’t Ask That to reveal how their creators and commissioners set their series up for audience domination.

And because everyone loves an unfolding narrative, the ABC will also share a live case study in I Was Actually There, a new series from You Can’t Ask That co-creator Kirk Docker, developed with returnability in mind.

 

Image Credit: I Was Actually There, Docker Media

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