Behind the Lens: Editorial Integrity and Authentic News Coverage with Getty Images

Maintaining the integrity of news and archival content is paramount in the midst emerging AI technologies. Access to trustworthy, un-biased content for documentary and factual producers has never been more important.

Join Cassie Trotter-Spencer, Senior Director, Editorial Content (APAC) and Arran Birchenough, Director of Production (APAC), for a behind the scenes look at Getty Images’ editorial operation and commitment to capturing events as they happen. Cassie and Arran will discuss Getty Images’ editorial content coverage, share stories and visuals from the field, delve into the importance of providing trustworthy news content as generative AI advances, and connect the dots between coverage and licensing content.

 

Image Credit: Ezra Acavab, Getty images Editorial Footage, Getty images

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