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Broadcast Horizons: Redefining TV in the Digital Age

Business Unpack the radically transforming media landscape with BBC’s Lexi Landsman in conversation with broadcast leaders Kathryn Fink (SBS), Jennifer Collins (ABC) and Adrian Swift (Nine Network). In this session, we explore the future of Australian television and how these broadcasters are innovating to meet the ever-changing landscape.

We are living through a media revolution and entering a new content and curator economy. Everything we thought we knew is changing – fast. Traditional TV is facing unprecedented challenges as advertisers migrate to digital platforms. Audiences have become increasingly fragmented in a crowded marketplace. Streaming services have introduced ad-supported tiers and live events, while YouTube is emerging as the most-watched long-form platform. Media strategists predict that these factors, along with the rise of the creator economy, AI, audience shifts and new content models, will radically transform how we create, distribute and experience media. It may be an unrecognisable TV landscape ahead, but with change comes opportunity for those daring enough to step into this uncharted terrain.

BBC Studios Development Executive Lexi Landsman moderates a panel with broadcast leaders Kathryn Fink (Director of Television, SBS), Jennifer Collins (Director of Content, ABC) and Adrian Swift (Head of Content Production and Development, Nine Network) as they discuss their innovative strategies and creative approaches to navigating this unprecedented disruption and their plans to survive and thrive well beyond 2025.

 

Image credit: shaunl, iStock photo

 

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