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Cutting Through with SBS and NITV

Craft Commissioners often raise the need for creative cut-through, but what does it mean in practice? Join SBS and NITV as they reveal how to achieve this, what they’re looking for and current commissioning opportunities.

Producers often hear commissioners talk about the need for creative cut-through to make a project or idea stand out for the network.

Successful pitch materials consistently have one thing in common: a proposal with something unique that appeals to a broad audience. But how can you get your project to cut through like acid and stick harder than glitter to sweat?

Join the SBS & NITV commissioning team for a deep dive into how to approach and develop ideas with cut-through and why it’s so important in today’s factual landscape. The team will also provide documentary and factual creators with valuable insights into what SBS and NITV are looking for in 2024 and beyond, and potential commissioning opportunities.

 

Image Credit: Ray Martin: The Last Goodbye (BBC Studios, 2024)

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