OVERVIEW

UPDATE: SHOWROOM APPLICATIONS FOR AIDC 2025 OPEN 20 NOVEMBER 2024


The Showroom is AIDC’s slate-pitching marketplace for Australian production companies specialising in documentary and factual content. 

Now in its second year, The Showroom is specifically for established production companies with a slate of nonfiction projects in development, generating business opportunities through extended meetings and exclusive access to high-level buyers representing international broadcasters, streamers, funds, and sales agents attending AIDC in person.

ABOUT THE SHOWROOM

Are you part of an established Australian production company with an impressive range of documentary and factual projects in development looking to pitch your slate to high-level international and local buyers? 

Returning to AIDC in 2025, The Showroom is a unique marketplace opportunity for established Australian production companies. The Showroom allows participating companies to have extended in-person meetings with select buyers attending AIDC to pitch multiple projects in their pipeline.

Up to 10 production companies will be selected to participate in The Showroom during AIDC 2025. Meetings will be curated on a match-making basis with verified mutual interest from both production companies and buyers. Scheduled meetings will be 30 minutes, and will take place in person during AIDC 2025.

We are inviting applications from Australian production companies to submit a proposal with a minimum of three (3) projects and a maximum of (5) projects to present as part of their slate. 

Each production company will need to have at least two (2) representatives participate in the pitch. 

Prospective applicants do not need an AIDC pass to apply. However, successful applicants are required to purchase an AIDC Business Pass for each (and at least (2) representatives) to participate.


Participating AIDC 2025 Showroom Decision Makers:

  • Madonna Benjamin, Senior Commissioning Editor, Documentaries and Factual Entertainment, Channel 4 (UK)
  • Nic Meloney, Executive in Charge of Production, Factual & Documentary, CBC (Canada)
  • Laura Miret, Commissioning Editor, ARTE France (France)
  • Robert Y Chang, Co-Producer POV, American Documentary | POV (USA)
  • Theresa Navarro, Co-Director | Chief Operations Officer, Catapult Film Fund (USA)
  • Sarah Thornton, Head of Unscripted, Paramount ANZ (Australia)
  • Alexandra Gilbert, Head of Content, Prime Video Australia and New Zealand, Amazon (Australia)

Learn more about the decision makers.

Additional Showroom decision makers will be announced soon.

“THE SHOWROOM AT AIDC IS A FANTASTIC OPPORTUNITY FOR DOCUMENTARY BUSINESSES. THE LONGER, EXTENDED MEETING TIME REALLY FACILITATES DEEPER DISCUSSION AND CONNECTIONS WITH INTERNATIONAL BROADCASTERS, STREAMERS AND SALES AGENTS. COMING TO THE MEETINGS WITH A SLATE, RATHER THAN JUST ONE PROJECT ALSO ALLOWS FOR MORE PROJECTS TO BE DISCUSSED IN ONE MEETING AND HELPS BUILD A BETTER 360 UNDERSTANDING OF YOUR BUSINESS WITH BUYERS. HIGHLY RECOMMENDED.”

– MADELEINE HETHERTON-MIAU
DIRECTOR, PRODUCER & CO-FOUNDER, MEDIA STOCKADE

HOW IT WORKS

Established production companies are invited to submit a simple application providing an overview of their company, their credits and a minimum of three (3) and a maximum of (5) projects on their slate they would like to discuss.

Submissions Open: 20 November, 2024
Submissions Close: 20 December, 2024

Successful applicants will be notified by early January 2025.

Prospective applicants do not need to purchase an AIDC pass to apply, but successful applicants will need to purchase a Business Pass for each representative participating in the slate pitch (minimum two (2) representatives per company).

To secure meetings, successful participants will request meetings with selected buyers attending AIDC in person, who will then review and confirm the selection of companies they wish to meet with. AIDC will also provide additional support with curated matchmaking suggestions. 30-minute meetings will then be scheduled based on requests and availability. Both decision makers and delegates will be notified of their meeting schedules in mid-February.

ELIGIBILITY

Individuals and teams representing companies, and companies may apply. Applicants must be 18 years of age or over.

To be eligible to apply for The Showroom, applicants must:

  • Be an established Australian screen production company with a trading address in an Australian state or territory
  • Have a catalogue of documentary and/or factual projects that have been broadcast on a television or streaming service, festival or theatrical (cinema) setting
  • Include a minimum of three (3) and up to five (5) projects in development clearly recognised as factual or documentary formats as part of their application 

Applications are open to projects that are: feature films, singles, series, or formats. Projects can be in either development or production.

If selected, applicants are required to purchase an AIDC 2025 Business Pass for all members participating in The Showroom with a minimum of two (2) participants required per production company. 

Successful applicants must be available to attend The Showroom pitch meetings at AIDC, Melbourne between Sunday 2 – Wednesday 5 March 2025.

“THE SHOWROOM GAVE WILDBEAR AN OPPORTUNITY FOR TARGETED MEETINGS WITHOUT THE PRESSURES OF SPEED PITCHING , A CHANCE TO BETTER UNDERSTAND OUR MEETING PARTNERS CURRENT NEEDS IN AN EVER CHANGING MARKET”

– BETTINA DALTON
EXECUTIVE PRODUCER & PRINCIPAL, WILDBEAR ENTERTAINMENT