Rebecca is personally responsible for driving change in visual language depicting women and girls, by rewriting the visual standards of commercial imagery and briefing Getty Images’ contributing photographers against these new visual standards. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.

Rebecca leads the Creative Insights team who set the content strategy for Getty Images, The D&I Initiatives at Getty Images, and runs global research projects investigating the future of visual communications. She has also published many trend reports.

In 2020, Rebecca has been recognised as one of AdAge’s “20 Women to Watch” and is Campaign magazine’s Female Frontier honouree. She has also been awarded the “Most Influential Leader in UK Visual Media” in 2020. Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.