She began her career as a radio journalist for the BBC, Channel 4, and an English-speaking version of Al Jazeera, reporting from Latin America, South Africa, Europe and the Middle East. She founded Anagram in 2013 to explore immersive technologies, especially in the documentary genre.

Her last virtual reality film, an experience about a woman who fought for the right to vote in Great Britain in the last century, was shown at the Venice Film Festival and permanently installed in the Department for Digital, Culture, Media and Sport in 2019. She is on the Sheffield International Documentary Festival committee and she is a regular member of the jury for BAFTA’s documentary and interactive categories, as well as for the World Press Photo and One World Media Awards.

With Anagram she has been testing the boundaries of documentary storytelling and new technologies and exploring the endless possibilities for the design of experiences. Since its inception, Anagram has built up an impressive international reputation.