For almost 20 years Rachael has managed multiplatform marketing and brand strategy in television and media. She has built successful campaign strategies for iconic local brands and platforms including the ABC, ABC iview, Mystery Road, Stateless, Gruen, War on Waste, local strategy for global entertainment brands like Doctor Who and Top Gear for the BBC as well as iconic kids content including Thomas & Friends. Rachael is a passionate brand advocate and creative thinker and highly skilled at connecting producers’ creative vision and network goals with increasingly fragmented audiences.