In this role, Yeesum is responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team.

A Hong Kong native, Yeesum Lo started her career in entertainment at NBC Universal in New York City and holds a Master of Fine Arts in Motion Picture Producing from the University of Southern California’s renowned Peter Stark Producing Program.

With a keen interest in global content, she was appointed Manager of Business Development for Endemol Shine Group in Los Angeles before transferring to Sydney to work for Mark and Carl Fennessy in 2013.

At Endemol Shine Australia, Yeesum was the Director of Digital, working across key global formats with a focus on creative content and commercial strategy.

In 2016, Yeesum was named as a B&T Magazine 30 Under 30 winner in the Media category.